BETTER TOGETHER: MERGED
TAYLOR WOODROW AND MORRISON HOMES OFFER BUYERS PLENTY OF CHOICES Taylor Morrison, Inc. Will Appeal to Discerning Buyers of All
Lifestyles Comfortable living spaces, innovative floor plans and
quality construction have for years been the hallmarks of Taylor Woodrow and Morrison
Homes. Those qualities come together in 2008 to create an unparalleled home buying
experience and unmatched design aesthetic under the new banner of Taylor Morrison,
Inc.
Integrating operations across North America, Taylor Morrison will be the nation's
15th largest home builder and a company with a combined 200 years of building experience
and more than 280 communities across the country.
Drawing on the rich history of Taylor Woodrow and Morrison Homes, Taylor Morrison
will continue to offer a unique and worry free home buying experience that delivers
distinctive homes tailored to fit the needs of the individual. Consisting of thoughtfully
planned living spaces and quality construction, homes by Taylor Morrison offer comfortable
and warm environments for all lifestyles.
Taylor Morrison home buyers can now choose from hundreds of communities, dozens
of floor plans and a larger variety of options than ever before, all backed by the
industry's most experienced and award-winning building professionals.
"Our customers have come to expect rich and rewarding experiences from our communities,"
said Sheryl Palmer, Taylor Morrison's president and chief executive officer. "We
continue to not only meet, but exceed, their expectations with homes and communities
that we consider some of the best in the business."
Simply put, Taylor Morrison combines the best of everything previously offered by
Taylor Woodrow and Morrison Homes, showcasing lifestyle amenities, family-oriented
homes and a passion for superior customer service in a company that offers a diverse
range of entry-level, move-up and high-end housing in Arizona, California, Colorado,
Florida, Nevada and Texas.
"Our mission is to inspire and enrich our customers' lives through homes and communities
that truly serve their needs and desires," Palmer said. "With more home choices
and communities delivering exceptional value, we feel Taylor Morrison delivers those
goals to our home buyers now more than ever."
In the end, Palmer said bringing the two storied and successful companies together
under the Taylor Morrison banner is a beneficial move for home buyers across the
country.
"We're proud of where we're headed and we think our customers will appreciate the
synergy of the new company," she said. "As we transition the company, the Taylor
Woodrow and Morrison Homes names will still be present in our existing communities
but the homes, quality and customer service will be all Taylor Morrison."