Fact Sheets

Geographical areas of concentration: Jacksonville and Orlando

Division president: Lou Steffens

Number of communities currently in sales mode: 18

Number of communities expected to come online in the next 12 months: 6

Price range for existing communities: $80,000's to $800,000's

Main selling niche: Superior locations, home designs and overall value. Taylor Morrison North Florida's design center also offers our buyers more choices and the opportunity to select their own finishes and customize their home.

Focal point: Veramonte

Notable: Taylor Morrison North Florida received the Reader's Choice "Best Residential Builder" of 2010 award from the Orlando Business Journal

Geographical areas of concentration: Palm Beach County/Martin County Florida

Division president: Lou Steffens

Number of communities currently in sales mode: 1

Number of communities expected to come online in the next 12 months: 0

Price range for existing communities: $600,000 to $2 million

Main selling niche: Custom/production home category.

What sets your communities apart from your competitors? Mirasol is a one of a kind development.

Focal point: Mirasol, located in Palm Beach Gardens, boasts 36 holes of championship golf designed by Arthur Hills and Tom Fazio and ranked in the top 100 golf courses in North America.

Geographical areas of concentration: Tampa to Naples

Division president: Steve Kempton

Number of communities currently in sales mode: 24

Number of communities expected to come online in the next 12 months: 4+

Price range for existing communities: High $70,000s to $700,000s

Main selling niche: Taylor Morrison West Florida buyers value the affordable pricing, design of the homes, and availability of design center options.

What sets your communities apart from your competitors? The quality of our homes at an affordable price sets us apart from our competitors. In addition, we have 93% customer satisfaction and 95% of our customers would refer Taylor Morrison to a family member or friend.

Focal point: Taylor Morrison West Florida has three distinct markets - Tampa, Sarasota and Fort Myers/ Naples.

Tampa - Channing Park
Channing Park is intimate, yet spacious, due to large home sites and landscaping. Prices start in the $130's and the community features 13 floor plans from the Estate and Grand collections, with 1,200 to 2,796 square feet of living space. Channing Park also offers tremendous amenities including a half basketball court, tot lot, dog park, extended cable service, walking trails, sidewalks and 222 acres of preserves. In July, Taylor Morrison will unveil a Clubhouse with a fitness center as well as a resort style pool.

Sarasota - Verona Reserve
Nestled on 55 pristine acres off Jacaranda Boulevard and Venice Avenue, Verona Reserve will include 165 home sites. Prospective buyers can choose from four different single story floor plans, including three single-family home designs - the Fairmont, Pinehurst and Elmhurst - ranging from 1,768 or 2,329 square feet, priced from the $190s. Also available is the popular Ibis villa, which has 1,533 square feet, starts in the $170s, and is currently open for viewing as a fully furnished model home. All homes are built to exacting construction standards and include energy-saving features and appliances, gourmet kitchens, and a long list of premium standard features.

Fort Myers and Naples - Tortuga
Tortuga is a 47-acre community located minutes from beaches, cultural events, shopping and health care, in a prime location off Gladiolus Drive, in Fort Myers. The Island Clubhouse has just opened, offering residents a Social Gathering Room, Catering Kitchen, and State-of-the-art Fitness Center. Residents can soak up the Florida sun in the Heated Resort-Style Pool and Spa, play a match of tennis, shoot a few hoops of basketball, or even take a stroll to the dog park. Highlighted by Bermudian architectural influences, Tortuga encompasses 5 acres of lakes and more than 5 acres of natural preserves. Offering Twin Villa plans, with a 2-car garage, Tortuga offers something for everyone desiring a maintenance-free and care-free Southwest Florida lifestyle.

Notable: The West Florida Division of Taylor Morrison took top honors as "Grand Award Winner" in the $601,000-$700,000 category at the 2011 Tampa Bay Parade of Homes for its popular Camila model.

The Division also earned high marks in other regional Parade of Homes events. The Sarasota/Manatee Parade of Homes judged the Ibis model at Verona Reserve in Venice and awarded it the "Best Overall" award in the multi-family category with less than four units. The model also took every other award in that category, including Best Architectural Detail, Best Curb Appeal, Best Floor Plan, Best Kitchen and Best Master Suite.

Further south, the division took top honors in the Lee Building Industry Association's Parade of Homes, winning two of the 13 Superior Home Awards. The Ibis model in the Fort Myers community of Tortuga won awards for best landscaping, best kitchen and bath, best livability and best interior design. The Sandpiper model at the nearby Estero Preserve was awarded kudos for best exterior, best kitchen and bath, best interior design and best outdoor living.

Geographical areas of concentration: Austin

Division president: Tim Towell

Number of communities currently in sales mode: 15

Number of communities expected to come online in the next 12 months: 2

Price range for existing communities: $180,000s to $600,000s

Selling niche: Providing "affordable luxury" to move-up homebuyers - families looking for homes that fit their needs in terms of location, amenities, architectural style, floor plans and price.

Market Differentiator: Great locations, attractive floor plans, elevations and amenities.

Focal point: Steiner Ranch

Notable:

2011 Max Awards winner:

On-site Sales Person of the Year Homes over $350,000 (Randy Ellis); Best Product Design $350,000 to $475,000; Best Special Sales Promotion Builder; Best Interior Merchandising Model Home$350,000 to $475,000; Best Interior Merchandising Model Home $475,000 to $600,000.

Geographical areas of concentration: Houston metroplex area.

Division president: Steve VonHofe

Number of communities currently in sales mode: 16 (20 if you include multiple product lines in a community)

Number of communities expected to come online in the next 12 months: Three

Price range for existing communities: $120,000's to $1 million

Selling niche: : Taylor Morrison Houston offers seven different product lines suiting every kind of buyer, from first time buyers to move-up buyers, families, singles and empty nesters. Multigenerational-inspired plans are the latest development for the division.

Our strategic plan moving forward is to focus on the higher end market from our 60' lot size and up with price points from the mid-200's to 1 million. We have created a name for our company in Houston with our renowned "Avalon" Developments which are luxury Taylor Morrison developed communities focused around water. We currently have 2 Avalon communities active, one coming within the next year and two that have closed out from previous years.

What sets your communities apart from your competitors?

We are known for our quality product, presentation, and people. The three of these combined yield a value that our customers appreciate. Our newly designed courtyard plans in the higher end, which buyers are seeking, and our unique elevations with turrets have received much attention. In addition, the developments that we have created with the Avalon brand have really set us apart.

Focal point: Avalon at Telfair, Mar Bella and Avalon at Cinco Ranch

Notable: 18 Houston's Best Awards for 2010, finalist in 12 more categories.

2010 Houston's Best Award Winners were…

Interior Design, $400-500 - Mar Bella 70 - Florence
Interior Design, $200-250 - Mar Bella 60 - Carlton
Product Design, $400-500 - Mar Bella 70 - Florence
Product Design, $250-300 - Cinco Ranch 60's - Carlton
Best Master Bedroom - Treeline
Best Kitchen - Cinco Ranch 70 - Florence
Best Specialty Room - Cinco Ranch 70 - Florence Media Room
Best Master Bathroom - Mar Bella 70 - Florence
Best Family - Mar Bella70 - Florence
Promotion/Marketing - Best Brochure, Builder
Promotion/Marketing - Internet Marketing Campaign, Builder - Home Field Advantage
Promotion/Marketing - Marketing Campaign, Builder - Dream Home Giveaway
Promotion/Marketing - Direct Mail (Business to Business) - The Winning Team
Promotion/Marketing - Direct Mail (Business to Consumer) - Cook Book
People - Rookie Sales Person - Linda Bodenhamer
People - Internet Sales Person - Teresa Shannon
SMC Board Members of the Year - team of Amy Haywood, Teresa Shannon and Sarah Starr for their work with the GHBA
SMC Associate of the Year - Johnnye Barrera - Barrera Design (Our Graphic Designer)

Finalist In…

Interior Design, Under $200 - Spring Pines - Ashley
Product Design, $200-250 - Mar Bella 60 - Carrington
Product Design, $150-200 - Terrace Brook - Caraway
Product Design, Under $150 - Oak Landing - Avery
Best Model Home Park Design, Builder - Mar Bella 60's
Best Design Center
Developer - Community of the Year - Mar Bella
Promotion/Marketing- Best Website, Builder
Promotion/Marketing - Print Ad, Builder - New Home Guide Feb. 2010
Promotion/Marketing - Radio - Crazy 8's
Promotion/Marketing - Best Billboard, Developer - Mar Bella
People - Marketing Manager - Sarah Starr

Geographical areas of concentration: Denver Metro Area

Division president: Kip Gilleland

Number of communities currently in sales mode: 5

Number of communities expected to come online in the next 12 months: 3

Price range for existing communities: mid $200,000's to low $400,000's

Market differentiator:

• Excellent and desirable locations
• Award winning school districts
• Master-planned communities with amenities like swimming pools, clubhouses, tennis, courts, tot lots and walking trails
• Dedication to open space and parks

Focal point: Wildgrass in Broomfield

Notable: Denver is a great market that is expected to recover from these tough economic times much sooner than the rest of the country. Taylor Morrison Denver continues to invest in this market, and has several new and exciting communities that will open in the next 24 months in premier locations throughout the Denver metro area.

Geographical areas of concentration: Phoenix metropolitan area

Division president: Charlie Enochs

Number of communities currently in sales mode: 28

Number of communities expected to come online in the next 12 months: None. The company recently grand opened Trovita Estates - Summit and Pinnacle Collections

Price range for existing communities: $80,000 to $560,000s

Main selling niche: The majority of Arizona communities cater to first-time homebuyers, move-up buyers and empty-nest buyers. Taylor Morrison Arizona recently entered the high-end luxury market with the opening of Trovita Estates.

What sets your communities apart from your competitors? The quality and value of the homes, efficient build times, one-stop-shop convenience with an in-house design studio and mortgage company as well as the division's reputation for strong customer service and an educated veteran employee force.

Focal point: Adora Trails and Trovita Estates. Adora Trails represents a wide variety of Taylor Morrison's product portfolio with the Discovery, Encore and Odyssey collections. It also demonstrates the division's ability to develop successful master-planned communities with a high level of amenities (neighborhood clubhouse, 10-acre park, two-acre fishing lake, 12 miles of walking and biking trails as well as a resort-style pool with interactive water features.

Trovita Estates represents the division's recent entry into the luxury market. It is highlighted by development work in a formerly active citrus grove and three gorgeous models with impressive features such as 10- to 12-foot ceilings, Wolf/Subzero appliance packages, up to six-car garages and high bedroom/bath counts.

Geographical areas of concentration: Greater Sacramento MSA, South Bay/Silicon Valley, East Bay, Peninsula

Division president: Dar Ahrens

Number of communities currently in sales mode: 9 (Modern Ice, Hampton Park, Laurel Place, Verona Ridge, The Grove, Lariat Ranch, Mirabela, Teresina, Rancho Verde)

Number of communities expected to come online in the next 12 months: 3-4

Price range for existing communities: $259,990 to over $1 million

Selling niche: Value/Price; quality of craftsmanship

What sets your communities apart from your competitors? Practical designs at a value oriented price; locations

Focal point: Sacramento - Teresina. Bay Area - Hampton Park

Notable: ACES Division Award Winner (internal sales competition)

What else should we know? Northern California is a diverse geographic region with an equally diverse product line. From large single family detached homes with views of the rolling foothills and the Bay to semi-urban infill condo/townhomes, Taylor Morrison Northern California's projects appeal to everyone from first-time and move-up buyers to empty nest buyers.

Geographical areas of concentration: Orange County, North San Diego County and Inland Empire

Division president: Phil Bodem

Number of communities currently in sales mode: 6

Number of communities expected to come online in the next 12 months: 3

Price range for existing communities: low $200,000's to over $1 million

Main selling niche: Architectural design features, location and value.

What sets your communities apart from your competitors? Our strong attention to detail, providing superior craftsmanship at a value that speaks to the home buying public.

Focal point: Viridian, Las Ventanas and Esplanade - each demonstrate the diversity of Taylor Morrison Southern California product, from the entry-level buyer to the luxury buyer. Park

Notable: The Southern California team is comprised of talented individuals with many years of experience in the homebuilding industry. Together, they work as a cohesive unit to deliver not only the best home possible, but the best experience to each Taylor Morrison homebuyer throughout the sales, construction and closing process.

Geographical areas of concentration: GTA

Division president: Brian Johnston

Number of communities currently in sales mode: 7 (Encore, Ultra, Yorkland, Nautilus, Waterscapes, Couture and Quay West)

Number of communities expected to come online in the next 12 months: 2 (Lago and Garden Court)

Price range for existing communities: $220,000s to over $1 million

Main selling niche: Price, location, quality finishes, design, customer service, the Monarch Brand and Monarch being a reputable builder.

What sets your communities apart from your competitors? Quality finishes, great customer service, prime locations, easy access to transportation, close to major highways, conveniently located next to malls, shops, etc.

Focal point: Waterview - Monarch's resort style community. In this community Monarch Canada has built Voyager I & II, Explorer and Nautilus is under construction, Waterscapes will start construction this summer and the company is launching Lago June 2011.

Notable: 2010 Homebuilder of the Year

Geographical areas of concentration: GTA and Ottawa

Division president: Brian Johnston

Number of communities currently in sales mode: Seven. Southfields in Caledon (Singles & Townhomes), Evergreen in Toronto (Townhomes), Bronte Creek Manors in Oakville (Luxury Bungalows with Loft), Cathedraltown in Markham (Singles & Townhomes), Nichols Manor in Markham (Singles), Stonebridge in Ottawa (Stacked Townhomes, Traditional Townhomes and Singles in a golf course community) and Soho in Ottawa (Townhomes).

Number of communities expected to come online in the next 12 months: 5 Birkdale at Ellesmere Station in Toronto, WestPark in Ottawa, Kleinberg Community in Kleinberg, Topper Woods in Kitchener, Garden Court Townhomes in Markham.

Price range for existing communities: $211,990 (Stonebridge Stacked Townhomes) to $684,990 (Bronte Creek Manors).

Main selling niche: Location, price, design, Monarch brand and outstanding customer service.

What sets your communities apart from your competitors? Monarch is a trusted brand in the eyes of the consumer. No one in our industry can say they have been building for more than 90 years. The Monarch branding is very evident in the sales process - all sales offices are branded the same as well as marketing material, a very clean strong message throughout. Monarch's reputation for customer service is well known - Monarch was awarded Builder of the Year in 2010 and a finalist this year, just missing the win by a slim margin. This award is based mainly on customer service and the strength of the surveys that are rated by our own homeowners. Finally, our locations are among the very best in the area.

Focal point: Bronte Creek in Oakville and Stonebridge in Ottawa.

Notable: 2010 Homebuilder of the Year; Best Low Rise Sales & Marketing Team 2010; No. 1 in Ottawa for J.D. Power Award 2010; Best Design over 2,500 Square Feet - The Memoir Design at Victoria Square Community; Best Sales Team 2010 for Ottawa Stonebridge.