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As Earth Day Approaches, Taylor Morrison Rolls Out Energy-Saving "Elem3nts" Program

Country's largest private homebuilder adding HERS®Index energy rating system to its homes

Scottsdale, Ariz. - In order to help homebuyers better understand the energy efficiency of their next home, the nation's largest private homebuilder, Taylor Morrison, has announced that its communities will now carry energy ratings based on the HERS®Index.

The index will be part of the homebuilder's new Elem3nts program, which stresses environment, energy and efficiency. Starting on Earth Day, Taylor Morrison communities across the country will display the HERS®Index ratings of the homes built in the community.

The independent HERS®Index system provides a home energy rating that homebuyers can use to quickly compare similar products, making it easier for them to select a home that not only fits their lifestyle, but also offers the lower-energy costs of a more energy-efficient home.

"We always strive to build the best homes we can", said Sheryl Palmer, Taylor Morrison president and CEO. "Part of that means creating communities that offer the best possible environments in which to live. But we must also concern ourselves with the larger environment - our eco-environment - and the HERS®Index helps us measure our progress."

The HERS®Index is based on four main components - assessment of building components, diagnostic and performance testing, energy modeling and a final report which delivers the energy rating for the home. The rating system is based on a scale of zero to 150, with a lower number indicating better energy efficiency. A typical new home built in the U.S. averages a score of 100, with older homes scoring closer to 130.

Palmer said the Elem3nts program offers homebuyers peace of mind in the construction of their home and the opportunity to save money on their utility bills.

"We believe your home should operate as efficiently as possible so you can enjoy cooler summers, warmer winters and lower energy bills," Palmer said. "Our homes are built to maximize that energy efficiency and the HERS®Index helps us communicate that to buyers."

For more information on Taylor Morrison's Elem3nts program and the HERS®Index, please visit elements.taylormorrison.com.

For more information on Taylor Morrison homes and communities, please visit www.taylormorrison.com.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information, visit www.taylormorrison.com.

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February 23, 2012 - Taylor Morrison Opens Interactive Home Models In Houston, TX: Every Home Built With An Interactive Package

"In a Taylor Morrison Interactive Home™ a homeowner, without taking a step, can screen visitors at the front door, change the music in the family room, and control their home from the palm of their hand. Taylor Morrison is the first production builder to make home automation an included feature in every home they build."

Houston, Texas - Home buyers are seeing, hearing and playing with high-tech features showcased in Taylor Morrison Interactive Home™ models grand opening in rapid order this spring at communities in Houston, Texas. Taylor Morrison Interactive Homes utilize integrated, high-tech modules and systems that can be tailored to a family's lifestyle and budget. Taylor Morrison is the first production builder to offer integrated high-technology in every home as an included feature at no additional cost to the consumer.

Taylor Morrison has experienced the magic of interactive home automation through the Innoventions Dream Home exhibit located in Disneyland® Park. The exhibit was developed by the Disneyland® Resort in collaboration with Taylor Morrison, Microsoft and HP to create a "high-tech, high-touch" experience in an integrated environment.

"It's fascinating to see aspects of the The Innoventions Dream Home come to fruition in homes we build. From a sales perspective, high technology is exciting because it's not widely available in our price point and demand is growing," said Amy Haywood-Rino, Vice President of Sales & Marketing for Taylor Morrison's Houston division. "That's why we asked Michael Garfield, The High-Tech Texan®, to be the voice for our Interactive Home. Michael has a knack for making new technology both fun and accessible," said Haywood-Rino.

The High-Tech Texan®, aka Michael Garfield, is the go-to resource for easy-to-understand commentary, answers and recommendations for technology and consumer products. Based in Houston, Garfield began his career on NBC-TV and continues today with daily radio programs on KPRC Radio 9-5-0 and TV appearances. Garfield will do endorsements during his radio show, radio spots, and broadcast live from Taylor Morrison Interactive Home models.

Taylor Morrison has chosen Connect One as the premiere integrator of the Taylor Morrison Interactive Home in Houston. Interactive packages are designed for various product lines. Packages include an LCD command center display, security camera, intercom, home audio, and remote access via an I-phone, I-pad or tablet. According to Haywood-Rino, Taylor Morrison plans to include Interactive Home packages in all homes in Houston at no additional cost to the consumer. A technology specialist will work with buyers to customize their interactive packages during the Design Studio process.

Taylor Morrison Interactive Home models are open at five communities in the Houston area; the Positano model at Avalon at Cinco Ranch in Katy, the Florence and Meridian models at Mar Bella in League City, the Tuscany at Avalon at Telfair in Sugar Land , and the Carrington at Southern Trails in Pearland. Models will open by mid-year at Churchill Farms, Fall Creek and Avalon at Riverstone. Packages displayed in each model vary by community, floor plan design and price range.

The Positano is a new design from Taylor Morrison's Inspired Series; a collection designed specifically for multigenerational families. The Meridian, grand opening at Mar Bella, is a brand-new multigenerational design available at a lower price point. The home has multiple options including a second master suite on the second floor.

"The American Dream experience at Taylor Morrison is really about people and the bonding relationship they have with architectural elements, technological conveniences and personal experiences in their home. We believe every homeowner wants modern features that will make their life easier, safer and more energy efficient. The Taylor Morrison Interactive Home will change the way people interact with their home and live every day. It's just the beginning."

Taylor Morrison is currently building homes priced from the $100,000 to over $1 million in 21 locations in the Houston area. The Houston division is located at 5353 West Sam Houston Parkway North, Suite 190, Houston, TX 77041, 713-598-3000. Visit Taylor Morrison on the web at www.taylormorrison.com and Taylor Morrison Houston on Facebook. To learn more about the Interactive Home by Taylor Morrison, go to www.ourhightechhome.com.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information, visit www.taylormorrison.com.

About The High-Tech Texan® (Michael Garfield)
Michael is a graduate of the University of Texas at Austin and holds a bachelors degree in Communications, Radio-TV-Film. He began his broadcasting career in the late 1990's on the Houston NBC-TV affiliate and now hosts syndicated segments across a dozen U.S. markets. Michael provides industry news and insight to radio stations in Houston and other cities. He regularly appears at conferences to speak about the Internet, issues that affect cyberspace and the paradigm shift of using new technology and products to better peoples' lives. "The High-Tech Texan® Show with Michael Garfield", 9-5-0 KPRC-AM in Houston, features industry guests, listener call-ins, product reviews, tips and opinions.

About Connect One Security
ConnectOne Security provides professional sales, service, and installation on interactive security solutions as well as home entertainment and technology products. Connect One has served Houston's finest homebuilders and homeowners for over 20 years. The company is headquartered in Houston, Texas.

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January 23, 2012 - Former JetBlue Airways CFO Ed Barnes Joins Homebuilder Taylor Morrison

National Homebuilder's Denver Division Winner Chooses to Help theExperienced Finance Veteran to Serve as Chief Financial Officer for Nation's Largest Private Homebuilder

Scottsdale, Ariz. - The nation's largest private homebuilder, Taylor Morrison, has hired former JetBlue Airways Chief Financial Officer Ed Barnes to serve in the same capacity for the private builder.

Barnes brings with him a wealth of experience managing the day-to-day financial leadership of companies in diverse market sectors, including transportation, retail, software, healthcare and financial services. He served as JetBlue Airways' executive vice president and chief financial officer for four years, overseeing the company's $4.5 billion financial operations.

Taylor Morrison CEO and President Sheryl Palmer said Barnes' experience and fiscal responsibility complements the current leadership team in place at Taylor Morrison. Palmer said the company is looking forward to drawing on Barnes' financial background as Taylor Morrison continues to expand amid a resurgent housing market.

"Ed provides us with the hands-on financial management experience that will be a driving force and valuable asset as we look to the future and continue to grow," Palmer said.

Prior to joining JetBlue Airways, Barnes served in the role of vice president for Phoenix-based JDA Software, Inc. Barnes has also held executive positions with Assisted Living Concepts, Inc., Pegasus Solutions and America West Holdings Corporation.

"I'm very much looking forward to joining the Taylor Morrison team," Barnes said. "It's a new opportunity and a market sector that shows tremendous promise as we move forward."

Steve Wethor, who had served as interim chief financial officer, will return to his role as regional president of the West.

For more information on Taylor Morrison homes and communities, please visit www.taylormorrison.com.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information, visit www.taylormorrison.com.

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Taylor Morrison's 2012 Dream Home Giveaway Promises Another $200,000 Dream Story

Country's largest private homebuilder giving away $200,000 home for the fifth straight year

Scottsdale, Ariz. - Owning a home is the cornerstone of the American Dream and the country's largest private homebuilder, Taylor Morrison, is once again giving one lucky person a shot at that dream in the Taylor Morrison 2012 Dream Home Giveaway.

Now in its fifth year, the Dream Home Giveaway gives the winner of the contest the chance to design and build a $200,000 home of their dreams in any of the 130 communities in Arizona, California, Colorado, Florida or Texas where the country's largest private homebuilder currently builds.

Participants can register each day of the contest period at dreamhome.taylormorrison.com. The promotion is only open to legal residents of the United States and Puerto Rico who are 21 years old or over. The contest runs from January 31, 2012 to July 30, 2012.

As previous winners have discovered, winning the Dream Home Giveaway can be life changing. The winner selects the floor plan and home options that best suit their lifestyle and Taylor Morrison creates a home the lucky winner can truly call their own. Winners have included a Sacramento single mother, an unemployed father, a first-time mother and a Chicago grandmother.

"Our Dream Home Giveaway contests are a definite highlight of our year at Taylor Morrison," said Sheryl Palmer, Taylor Morrison President and CEO. "We're able to grant the dream of homeownership, help our winner build their home and then watch as they walk through that front door the first time. It's a truly special event and one that we're particularly proud to participate in."

Since it first started in 2008, the contest has been a runaway success, with almost $1 million worth of homes given away in the process. The Dream Home Giveaway is inspired by the Innoventions Dream Home located at the Disneyland® Resort in Anaheim, Calif., which Taylor Morrison built in a partnership with Disneyland, Microsoft and HP.

For more information on the 2012 Dream Home Giveaway or Taylor Morrison homes and communities, please visit www.taylormorrison.com.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information, visit www.taylormorrison.com.

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November 1, 2011 - Taylor Morrison Builds on Recent Success, Positioning for Future With Strategic Land Investments

National Homebuilder Adds Communities in Florida, Arizona, Texas, California and Colorado

Scottsdale, Ariz. - Four months after completing a $955 million sale to private equity partners, national homebuilder Taylor Morrison is working hard to position itself for the future, acquiring land that fits the needs of its homebuyers and the approval of its investment committee.

Erik Heuser, vice president of land investments for the company, said Taylor Morrison is methodically looking to bolster the land positions in each market it builds in, but doing so prudently, only pulling the trigger when the deal makes sense for the company.

"We have the ability to work differently in each market, to adapt to the market conditions," Heuser said. "We're pursuing deals that make financial and strategic sense within the context of our business model."

Heuser points to a sizeable purchase that allowed Taylor Morrison to secure lands accommodating 450 lots in the 8,500-acre master planned community of Lakewood Ranch, near Sarasota, Fla. The purchase is advantageous in that the section, to be named Esplanade, will enable Taylor Morrison to develop a bit of a niche and build the community on its own.

"We have control over our own destiny, in many respects, as we create and grow in the gated and amenity-rich community," Heuser said.

Taylor Morrison has also made select purchases in the Bay Area of Northern California, Orange County , California, and Orlando, adding land to a portfolio that already boasts such opportunistic buys as Crystal Falls in Austin and Adora Trials in Phoenix, acquired before the company's sale.

Taylor Morrison also counts new developments in Houston - Avalon at Riverstone, and Ladera in Austin. As recent as September, Taylor Morrison also took advantage of opportunities in Denver and again in Houston - where the local division has performed exceptionally well despite the national real estate slump of recent years.

"These developments are typical of what we look for - strategic purchases that leverage local expertise in developing attractive communities and offering well-suited homes in good neighborhoods with well-ranked schools," Heuser said.

"We've invested in each of our markets in 2011 and we will continue to - as long as the opportunity is the right fit," Heuser said. "The downturn presented challenges in forcing us to rebalance the land bank; but we're a leaner, stronger company than we were just a few years ago and we intend to stay that way."

For more information on Taylor Morrison homes and communities, please visit www.taylormorrison.com.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information, visit www.taylormorrison.com.

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October 31, 2011 - Taylor Morrison Helps Bring Water Resources to Kenyan Village

National Homebuilder's Denver Division Winner Chooses to Help the Less Fortunate

Scottsdale, Ariz. - One Kenyan village now has access to a natural resource that many take for granted, thanks in large part to a local Denver real estate agent and Taylor Morrison.

Taylor Morrison recently held a REALTOR® promotion called Reach for the Stars, which promised a brand new Mercedes Benz to one lucky REALTOR® for selling a Taylor Morrison home.

Denver agent Judy Pitt won the promotion but when it came time to collect her prize, she had a surprise for Taylor Morrison.

"Instead of receiving the Mercedes, Judy asked that we make a donation to help complete a well in Othoo, Kenya," said Kip Gilleland, division president for Taylor Morrison's Denver division. "We were more than happy to oblige."

It turns out that real estate agent is only one hat that Pitt wears. She also serves as executive director of the Kazi Yake Foundation, which provides much needed help to rural villages in Kenya.

"To me, the gift was very generous but I knew the money could be put to a better use," Pitt said.

According to Gilleland, the Taylor Morrison donation helped Pitt's group finish a well under construction in the tiny village of Othoo. With the well now complete, the villagers are enjoying clean water for the first time ever.

"Judy's generosity made it all possible," Gilleland said.

For more information on Taylor Morrison homes and communities, please visit www.taylormorrison.com.

About Taylor Morrison
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country. With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods. The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, Canada, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa. For more information, visit www.taylormorrison.com.

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