TAYLOR MORRISON PRIVACY POLICY

Last Updated and Effective Date: October 27, 2025

Taylor Morrison, Inc. and its subsidiaries and affiliates (collectively referred to as "Taylor Morrison") are committed to protecting the personal information of the homebuying public, REALTORS®, other real estate brokers, trade partners and other users of the Internet regarding Taylor Morrison's communities, homes, financial services and other related products and services.

For purposes of this Privacy Policy, “personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, with an identifiable person. We want you to understand how we use your personal information when you use our Services, which are described below. In addition, we want to be sure that you understand your rights and choices with respect to your personal information and how we use it. How we handle information about you depends on which Taylor Morrison Services you use and how you use them, all of the information in this privacy policy may not apply to you. 

This Privacy Policy describes Taylor Morrison’s practices for collecting, using, maintaining, protecting, and disclosing (“processing”) your personal information when you use our services (“Services”), such as when you: 

This Privacy Policy applies to Taylor Morrison, Inc. and its respective affiliates and subsidiaries (collectively, “Taylor Morrison”). Refer to this link for a complete list of affiliates and subsidiaries.

Our privacy practices are subject to the applicable laws of the places in which we do business, so we have added region-specific terms that only apply to customers located in certain geographic regions, or as required by applicable laws.

This Privacy Policy does not apply to: 

Please note that if Taylor Morrison’s financial services affiliates process customer’s personal information while engaged in financial activities, they may provide additional privacy notices under these financial services laws.

We may update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access our Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

Our Services are not intended for persons under 16 years of age. We do not knowingly collect or process the personal information of individuals under the age of 16. If we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us their Personal Information, please contact us at dataprivacy@taylormorrison.com. 

The information we gather about you will vary and depend on our relationship with you. The following describes how we process personal information about you in various contexts. 

When you use our Online Services, including our Websites and social media pages, and when you interact with our electronic communications, we collect some information automatically and combine it with other information we collect about you. In many cases we utilize third parties to assist with this collection. In such cases, your personal information is made available to other entities for processing on our behalf or at our direction.

Some of this information is collected and logged as a result of your access to our servers, but various technologies such as cookies, web beacons, scripts, tags, and other software code (collectively “tracking technologies”) are used as well. The categories of personal information we collect automatically through our Online Services include: 

Taylor Morrison interacts with individuals in multiple contexts and generally gathers information in person. Generally, the categories of personal information we collect from you, or that we generate through your interactions with us, include the following:  

The following are examples of contexts in which you may provider personal information directly to us. 

In addition to the personal information we gather automatically and collect directly from you, we collect personal information about you from third parties. Personal information we obtain from third parties includes information collected in the following contexts: 

Our online properties use Tracking Technologies placed by us and third-party partners and service providers to gather information when you interact with our Online Services. These Tracking Technologies are used to maintain the security of our Websites, optimize the performance of our Online Services, save your preferences, troubleshoot and repair impairments on our Websites, assist with functionality, and for advertising and marketing. 

Some browsers include a "Do Not Track" setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Our websites do not respond to browser Do Not Track signals. To learn how you can control the collection and use of information via Tracking Technologies, please see the “Your Privacy Choices” section, below. 

We may use your personal information for a variety of reasons. Depending on how you interact with our Services, these include using personal information: 

When we process personal information about you to comply with legal requirements or to perform our obligations under a contract with you or with our customer through whom you use our offerings, failure to provide such information may prevent or delay our fulfillment of these obligations.

In relation to the use of your personal information, we disclose, share, or otherwise make available personal information to other entities, including with the following:

Other Taylor Morrison Group Entities. We may share personal information between the Taylor Morrison family of brands. 

Authorized Persons and Agents. We may disclose personal information to real estate agents, brokers, lenders, and other real estate professionals in connection with a real estate transaction and related products or services. 

Sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Business Services Providers. These are persons or entities with whom we have a relationship to provide business operations services and support to Taylor Morrison. These providers may include the following:

Marketing and Advertising Providers. These include advertising, direct marketing, and lead generation providers, affiliate marketing program providers, retargeting platforms, data brokers, ad networks, marketing consultants, and similar services providers. 

Legally Required Parties. Persons to whom we are required by law to provide information, such as pursuant to a subpoena or a court order.

Reorganization. Persons involved in the consideration, negotiation, completion of a business transaction, including the sale, merger, consolidation, acquisition, change in control, transfer of substantial assets, bankruptcy, or reorganization, and any subsequent integration.

Authorized Disclosures: To any party when authorized by the individual to whom it pertains to share it. 

We will retain your personal information only for so long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of your personal information; the purposes for which we process your personal information and whether we can achieve those purposes through other means; and the applicable legal requirements. In some circumstances, you may ask us to delete your information. Additionally, we may deidentify or aggregate your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

We have implemented and maintain reasonable security procedures and practices, appropriate to the nature of the information, to protect your personal information from unauthorized access, destruction, use, modification, or disclosure. However, no security measure is perfect, so we cannot guarantee the security of your personal information. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply common protections described in this policy.

Taylor Morrison is located and operates in the United States. By submitting personal information to us, you understand that we may transfer your personal information to a country foreign to you, including the United States, for processing. The laws that apply to the use and protection of personal information in the United States, or other countries or jurisdictions in which we transfer or process personal information, may be different from the laws and protections in your country. These transfers may include transfers to our service providers located in foreign jurisdictions. Whenever we engage a service provider, we require that its privacy and security standards adhere our requirements and applicable privacy laws.

You can control the collection and use of personal information for some of our processing activities. This includes: 

Interest Based Ads Preferences. For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit Your Ad Choices and Manage My Browser’s Opt-Outs. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” or “Opt Out of Interest-Based Ads” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes. If you opt-out, you will still receive advertisements, but they will not be delivered to you by such companies from whom you have opted-out based upon your behavioral data possessed by the companies from whom you have opted-out. Cookie-based opt-outs are not effective on certain mobile services. Users may opt-out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.

As noted in the Jurisdiction-Specific Privacy Disclosures below, some jurisdictions provide covered individuals with specific privacy rights, which can be exercised with covered entities. If you are in a jurisdiction not described below and you believe you are entitled to a privacy right, you may reach out to us through the methods described in the Exercising Your Privacy Rights section below.

Depending on the jurisdiction, these rights may include the following: 

Taylor Morrison will honor the privacy rights afforded to individuals in accordance with applicable law and will not discriminate against individuals for exercising their privacy choices under the law. 

Exercising Your Privacy Rights

You may make a request at any time to exercise your access, deletion, correction, and restriction rights listed above by using our Privacy Portal or calling our toll-free telephone number: (844) 636-2326, or by asking for and completing a written request at one of our physical locations.  We will respond to your request within a reasonable period (if properly submitted) and in accordance with applicable law. If we need more time to process and respond to your request, we will notify you of that fact along with the reason for the delay. If we decline to act regarding your request, we will inform you of our decision and the reason for it, and, if applicable, with instructions on how you may appeal our decision. 

To review Taylor Morrison’s privacy policy under the California Privacy Rights Act, which applies to only California residents, please click on the following link: Link to CA policy

Notice of Financial Incentive. We may offer our customers loyalty and other incentive programs that provides certain benefits, such as rewards and exclusive offers. We may also provide other promotional campaigns, such as sweepstakes, contests, or limited-time promotions (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under the CCPA. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants. Participation in a Program is governed by the applicable terms and conditions (including the Official Rules for any sweepstakes or contest or the promotional terms for any short-term promotion), which will also describe the financial incentives association with the promotion and how to participate. You are not obligated to participate in any contest, sweepstakes, or short-term promotion and may terminate your participation at any time (as described in the survey terms and conditions). You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program terms and conditions, emailing us at dataprivacy@taylormorrison.com or calling us at (844) 636-2326.

b. Additional Notice to Texas Residents

This additional notice is provided to Texas residents under the Texas Data Privacy and Security Act (“TDPSA”). As defined under the TDPSA, “personal data” means any information, including sensitive data, that is linked or reasonably linkable to an identified or identifiable individual. Personal data does not include does not include deidentified data or publicly available information. If you are a Texas resident, these rights and disclosures apply to you.

1. Personal and Sensitive Data Processing

To learn more about the categories of personal data we process, the purpose of the processing, and our disclosure of personal data, please see our Privacy Policy above. Please note that under the TDPSA, the following personal data is considered “sensitive”: racial or ethnic origin and citizenship status.. Except as permitted or required by law, we will only process your sensitive data with your consent.

2. Sale or Sharing of Personal Data to Third Parties

Below, we describe the categories of personal information we may sell or share for targeted advertising with third parties under the TDPSA. We also describe the third parties who received the personal information and the purpose for the sale or sharing. Please note that we do not sell sensitive and biometric personal data.

3. Opt-Out Preference Signals

An opt-out preference signal is a signal that is sent by a platform, technology or mechanism on your behalf that communicates your choice to opt-out of the sale or processing for targeted advertisements of your personal data. You can learn more about implementing opt-out preference signals https://globalprivacycontrol.org/ or by exploring other developing technologies and services that offer this tool.

We treat opt-out preference signals as valid requests to opt-out of the sale or processing of your personal data for targeted advertising under the TDPSA. Ordinarily, your opt-out preference signal is sufficient for us to honor your request, but in some instances, we may request additional information to help facilitate your request for offline processing. We will not use, disclose or retain this additional information for any purpose other than to facilitate the request.

Please note that you can also opt-out of the sale or processing of your personal data for targeted advertising through our other methods described in the Instructions on How to Exercise Your Privacy Rights section below.

4. Your Rights Under The TDPSA

Subject to certain exceptions, you have the following rights under the TDPSA:

5. How to Exercise Your Privacy Rights

You can exercise your privacy rights by submitting a request to us by using the webform by clicking this link: Consumer Information Request - Taylor Morrison; emailing us at: dataprivacy@taylormorrison.com or calling us at: (844) 636-2326.  We will verify your identity using commercially reasonable efforts by requiring you to provide us your identifying information such as your personal email address, personal telephone number, home address, and/or other information that we can match with the personal information we have already collected about you. You can also exercise the right to opt out of sale personal information and processing of personal information for targeted advertising by clicking on the “Do Not Sell or Share My Personal Information” link on our website.

You may exercise your right to opt out of the processing of the personal data for purposes of targeted advertising, the sale of personal data, and profiling in furtherance of a decision that produces a legal or similarly significant effect on you through an authorized agent. If you are an authorized agent seeking to make a request, please email us at dataprivacy@taylormorrison.com or call us at (844) 636-2326. We will honor requests from authorized agents where permitted or required by law.

We will respond to your request within 45 days of receipt. We may extend the response period once by an additional 45 days when reasonably necessary, taking into account the complexity and number of the consumer’s requests. If we need an extension, we will inform you within the initial 45-day response period, together with the reason for the extension. If we decline to take action on your request, we will inform you of the justification for declining to take action and provide instructions on how to appeal the decision. You may appeal our decision by emailing us at: dataprivacy@taylormorrison.com or calling us at: (844) 636-2326.

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an email to: dataprivacy@taylormorrison.com.

Taylor Morrison, Inc.

4900 N. Scottsdale Road

Suite 2000

Scottsdale, AZ 85251